
dedicated, empowered, passionate
Ladies in the Lead – She Stock Shows began on a family farm in rural eastern Iowa, where my childhood was shaped by the bonds of family and livestock. From the allure of cattle shows to countless hours immersed in barn projects, my passion for Stock Show began at a young age. I embraced dedication to the daily work as well as to the artistry of clipping, fitting, and showing.
As I became my best self, I discovered a driving force for not just participating in the world of Stock Show but also inspiring other women to find their voice and follow their passions. Today, I share stories through podcasting, clothing, and more!

merch for my ladies
If you are looking to purchase any of the merchandise in bulk, please fill out the contact form at the bottom of this page!
"Why does talking with your best friend feel so good? It's because you feel validated and get advice or ideas from someone you trust. That is exactly how I feel when I listen to the Ladies in the Lead podcast. Not only do I love listening to Joan and talking to her for hours, but the women she has on and how they talk about being a woman, a mom, a judge, or a showman in the industry is so intriguing to me. I get to see the industry from a completely different window, which helps me see all of it, not just what I am living through."
- Jamie P
"The podcast is a place to ignite your fire, grab information, and get inspired. Joan has done an amazing job of spreading the love over different species and jobs in the industry. Even if you only have cattle, like me, I took so much away from some of the other episodes. I promise this podcast will help you gain knowledge and give you a jumping-off point when looking for industry leaders to connect with."
- Katy K
"If you haven’t grabbed a Ladies in the LEAD sweatshirt, you are missing out. It is a great way to connect with other women in the industry and chat about what you love most, LIVESTOCK. It is also a great way to connect and become a teacher about this amazing platform. Joan’s vision of women helping women is what it is all about. A sweatshirt is just the vehicle to take us there."
- Jess H